This time on LJ can do nuthin' no right:

Here's how it works: Users will be offered paid accounts that are supported by sponsors. Users will be able to choose accounts from a range of brands supporting this program. Should the sponsor stop supporting this arrangement, the account will revert back to its previous type.

The accounts will have a specially designed journal style with modest branding from the sponsor; these will be designed by our creative department and approved by the sponsors. There will also be a banner in the profile page. The owners of paid/sponsored accounts will not see advertisements in other people's journals, while existing paid users will not see banners in a sponsored users' profiles. The branded styles will respect ?style=mine, which will allow paid users to avoid seeing branded styles if they wish to do so.

ETA on request - post continues thusly: This new feature will soon be available for testing by Russian-speaking users. They will test the functionality of new accounts and provide us with feedback. Based on this feedback and agreements with global advertisers, we may eventually extend this new functionality to LJ users around the world.

Popcorn - hot.
Booze - cooled.

Countdown to wank commencing now. 3... 2... 1...