Let's say, hypothetically, that you run the only fan site for a certain actor on the WB network. Say that said actor knows all about the site; his family posts on the boards, he's sent you e-mail, and his PR people keep you abreast of everything he does and all his upcoming appearances. So he knows all about what you get up to.
This hypothetical actor has, hypothetically, a really over the top sense of humor and is beloved by the fandom as being a total crackhead in all the best ways. Because he's, you know, an actor. And let's say that yesterday his PR people sent you a magazine article in which said actor is telling the interviewer that he and his brother have been mulling over how entertaining it would be to troll "all his fan sites" on the message forums and having raging flamewars about how much this actor does/ does not suck. You have to assume that he's aware that a) all his fansites= you and b) you were going to read this article sooner or later.
You may find yourself pondering:
1. If this actually happens, does the glee of post all the hilarity it on F_W measure up against the possibility of it getting back to him?
2. Does it even belong on F_W? I mean. He'd be his own sockpuppet! He'd be flaming himself!
It's, like, so meta.