From the interview:

I think they’ll love it, no matter how much they say they hate it, it’ll be their guilty pleasure. The whole issue with the fans is they have been shown a way they never knew about, why can’t fans make money off the universe they feed?

Ahh, there she goes again. And here I was thinking that that third email to Caito actually displayed some common sense for once.

*goes to mircowave some popcorn*