Linguistics fandom? Jesus fandom?
So, Dictionary.com, being Dictionary.com, makes posts about interesting words.

Today, they chose to post about the word "Xmas". And it has sprouted into the most adorable little wank.

There are blanket statements about people's intentions with the word:

While this may be true, the meaning of language isn’t as dependent on history as the intentions of those who use it. The intention of those who substitute the X are usually such that they are trying to avoid writing the word “Christ.”

(Posted by a user named Reason. Yes.)

There's preaching!

There's a modicum of capslock.