Entry tags:

fandom: mortal instruments, person: cassie clare, reviews

Cassandra Clare and the Panned Picture
When we last left out heroine she was leafing some thorny mahogany pickle to her partner-in-crime to go to her big movie premiere.

Well the first of the Mortal Instrument movies is out, ladies and gents!

While not doing terribly bad (Sony had nothing to lose apparently), it didn't exactly shine either taking in only $9 million through the weekend and $14 million at the moment.

So Cassie Claire, er, Clare, has had to do a wee bit of backpedaling.
Covered here but the important tweets are at the bottom.

You see, she didn't really have any control over the film and so if it bombs, it's the movie producer's fault. Nope, zero input on the whole dealio.

Will there be a sequel, given the budget versus the income? Will it matter? Who knows. Expect to see the Mortal Instruments t-shirts next month at your local Hot Topic and see Cassie Clare in her next adventure, Dancing With Wool!

(It could be wood again. Or Woof? Woozie? Dancing With Who?)

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jedi_miki
2013-08-29 06:47 pm UTC (link)

I'm not surprised in the slightest that TMI flopped. I frequent the movies often and TMI never got a proper trailer shown (by proper I mean there are advertisements shown before the actual trailers, like stuff for Orange is the New Black, Agents of SHIELD, and mostly TV movies. TMI was always ham fisted into the advertisement section). Even when it did get airtime it seemed like a cashgrab for idiots, what with a "PLEASE BUY OUR BOOK TOO!" nod at the end of it.

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	iczer6 2013-08-29 08:54 pm UTC (link)
	I am surprised because while I didn't expect it to break box office records it seemed like such a such a sure thing. I mean it's based on a popular book that has a lot of fans and they were advertising the hell out of it. Maybe the key to success in the movies is to put their names on a dart board and throw darts at it. (Reply to this)(Parent)(Thread)

	jedi_miki 2013-08-29 08:59 pm UTC (link)
	Yeah, but so were Beautiful Creatures and The Host (the latter which my Twilight "fan" friend swears is better written) and they both flew like lead balloons too. Actually, I don't remember seeing a lot of marketing for Beautiful Creatures either. I saw way too much marketing for The Host, so beats me as to why that one didn't take off. (Reply to this)(Parent)(Thread)

	iczer6 2013-08-29 09:16 pm UTC (link)
	I was surprised that The Host didn't well as they marketed the hell out of it. (Reply to this)(Parent)

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