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VV (sharonapple) wrote in [info]fandom_wank,
@ 2006-07-06 13:46:00


Previous Entry  Add to memories!  Tell a Friend!  Next Entry
Entry tags:sony

Sony fails it, their marketing skill is not enough!
Sony has released a new advertisement in the Netherlands, trying to pimp the new white portable PSP. However, this advertisement is somewhat tasteless, or at least really stupid idea on their part; as the advert that they released shows a white woman gripping a black woman by the face (it has since, been recalled).

Of course this brings the wank.

Digital Battle - our friend, rfjason makes a guest appearance in this one.

An article on QJ.net

And for good measure, the LJ community girl_gamers weighs in.

And these are just the hors d'oeuvres, from what I've heard, this has generated a wankstorm on several gaming sites.

EDIT:

Wtf_inc's response, thanks to [info]jezepuff.

And these three beauties are courtesy of [info]jetamors:
Negroclash's response.
Blackfolkwatch's response. - Wherein Asianrevenge is a moron.
Stupid_Free's response. - Wherein Asianrevenge plunges deeper and deeper into the depths of stupidity, and grudgewankery.

The wank on Engagdet, courtesy of [info]figgy.

Adbusters wanks, and is followed up by feminist_rage. Links thanks to [info]ravenclaw_devi.




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(Post a new comment)


[info]toph
2006-07-06 08:15 pm UTC (link)
There's some on wtf_inc too, complete with double-posted photochop of doom. Not necessarily wanky, but mixed responses.

But apparently, being both white and American, I'm not allowed to have an opinion on this ad because I'm so biased. Or something. At least that's what they're telling me.

(Reply to this)(Thread)

(no subject) - [info]out_bottle, 2006-07-06 08:42 pm UTC
(no subject) - [info]toph, 2006-07-06 09:16 pm UTC

[info]jetamors
2006-07-06 08:22 pm UTC (link)
Other links:
negroclash
blackfolkwatch
stupid_free

(As an aside, I want to smash [info]asian_revenge's stupid, stupid face in.)

(Reply to this)(Thread)

(no subject) - [info]out_bottle, 2006-07-06 10:03 pm UTC
(no subject) - [info]freezer, 2006-07-07 12:32 am UTC
(no subject) - [info]mcity, 2006-07-07 03:32 am UTC
(no subject) - [info]out_bottle, 2006-07-07 05:08 am UTC
(no subject) - [info]usagivindaloo, 2006-07-07 04:00 am UTC
(no subject) - [info]jetamors, 2006-07-07 04:14 am UTC

[info]kadath
2006-07-06 08:25 pm UTC (link)
Sony needs to fire the hell out of the ad agency doing the PSP campaign, then rehire them so they can fire them again. First the gangsta squirrels and the vaguely Mexican dust puffs, and now this?

Just make some good games for it, morons! Write a nice letter to Nintendo asking how to do it. Maybe they'll loan you some of their junior developers.

(Reply to this)(Thread)

(no subject) - [info]oxydosic, 2006-07-06 08:33 pm UTC
(no subject) - [info]kadath, 2006-07-06 08:45 pm UTC
(no subject) - [info]oxydosic, 2006-07-06 08:51 pm UTC
(no subject) - [info]kadath, 2006-07-06 08:54 pm UTC
(no subject) - [info]marciamarcia, 2006-07-07 12:03 am UTC
(no subject) - [info]mcity, 2006-07-07 03:40 am UTC
(no subject) - [info]ecchaniz0r, 2006-07-07 06:15 pm UTC
(no subject) - pink_lightning, 2006-07-07 02:07 am UTC

[info]out_bottle
2006-07-06 08:39 pm UTC (link)
What about if Nintendo came out with a black DS and put up ads of a black guy grabbing a white guy by the collar? Would that be racist as well?

Errr... yes?


(Reply to this)(Thread)

(no subject) - [info]demonbean, 2006-07-07 03:18 am UTC

[info]oxydosic
2006-07-06 08:42 pm UTC (link)
Oh God, some of the comments here are amusing.

Over here now my friends, we are trying to hypnotize the african eurpeans into believing that there was NO racism at all.

"DO NOT SEE THE RACIST OVERTONES!"

That is just stupid. Whites should ALWAYS be apologetic for enslaving the masses and should watch thier a$$e$ before coming out with denials like the ad above. period. There are no ifs and buts. This whole history denial the neo-conservatives put forth in media and society is utter BS.

YOU cannot be sorry if you are NOT SORRY. Remember that the next time you try to deny the hurt it will cause by your bigoted propoganda of "reverse racism" and "i-am-not-a-racist-I-love-the-blackies".

If anything this ad does reflect history that we are trying so hard to forget.

AND WE MUST NOT FORGET!

P.s. I am white



Anyway, i don't think the ad intends to be racist, and to be honest i don't see it as racist - but the ad still rubs me the wrong way for some reason i can't quite put my finger on.

(Reply to this)(Thread)

(no subject) - [info]toph, 2006-07-06 08:50 pm UTC
(no subject) - [info]rowsdower, 2006-07-06 09:10 pm UTC
(no subject) - [info]aqua_blurr, 2006-07-06 09:53 pm UTC
(no subject) - [info]ella_w, 2006-07-06 10:24 pm UTC
(no subject) - flightstothesea, 2006-07-06 11:07 pm UTC
(no subject) - [info]aqua_blurr, 2006-07-06 11:12 pm UTC
(no subject) - [info]entelodont, 2006-07-06 10:29 pm UTC
(no subject) - [info]starkeymonster, 2006-07-06 10:38 pm UTC
(no subject) - [info]entelodont, 2006-07-06 11:16 pm UTC
(no subject) - [info]honorh, 2006-07-06 11:33 pm UTC
total agreement - [info]sharps, 2006-07-07 01:59 am UTC
(no subject) - [info]saffron, 2006-07-07 01:12 pm UTC
(no subject) - [info]oxydosic, 2006-07-06 11:03 pm UTC
(no subject) - [info]gal_montag, 2006-07-06 11:07 pm UTC
(no subject) - [info]aqua_blurr, 2006-07-06 11:35 pm UTC
(no subject) - [info]darkrose, 2006-07-07 02:42 am UTC
(no subject) - [info]crysiana, 2006-07-07 12:08 am UTC
(no subject) - pink_lightning, 2006-07-07 02:16 am UTC
(no subject) - [info]darkrose, 2006-07-07 02:42 am UTC
(no subject) - [info]kittikattie, 2006-07-07 04:05 am UTC
(no subject) - [info]mindset, 2006-07-06 11:15 pm UTC
(no subject) - [info]entelodont, 2006-07-06 11:21 pm UTC
(no subject) - pink_lightning, 2006-07-07 02:35 am UTC
(no subject) - [info]the_crawford, 2006-07-07 04:11 am UTC
(no subject) - pink_lightning, 2006-07-07 04:14 am UTC
(no subject) - [info]selene_avis, 2006-07-13 06:05 am UTC

[info]miharu
2006-07-06 09:09 pm UTC (link)
As guh-inspiring as the billboard is, I do have to admit that the picture of the black model practically straddling the white model is pretty hot and nicely shiny.

I'm backing away!

(Reply to this)(Thread)

(no subject) - [info]sairobi, 2006-07-07 12:49 am UTC
(no subject) - [info]seiberwing, 2006-07-07 07:20 am UTC
(no subject) - [info]selene_avis, 2006-07-13 06:10 am UTC

[info]llama_treats
2006-07-06 09:38 pm UTC (link)
So...having an ad with two women of different races is racist now? HEY, BENNETTON, I'M LOOKING AT YOU.

(Reply to this)(Thread)

(no subject) - [info]aqua_blurr, 2006-07-06 10:00 pm UTC
(no subject) - [info]wrongly_amused, 2006-07-06 10:06 pm UTC
(no subject) - [info]plazmah, 2006-07-06 10:12 pm UTC
(no subject) - [info]llama_treats, 2006-07-06 10:18 pm UTC
(no subject) - [info]aqua_blurr, 2006-07-06 11:01 pm UTC
(no subject) - [info]rachelmap, 2006-07-07 03:45 am UTC
(no subject) - [info]llama_treats, 2006-07-07 04:08 am UTC
(no subject) - [info]sesana, 2006-07-07 05:15 am UTC
(no subject) - [info]wrongly_amused, 2006-07-07 04:25 am UTC
(no subject) - [info]sennet, 2006-07-06 10:40 pm UTC
(no subject) - [info]elemcee, 2006-07-07 12:58 am UTC
(no subject) - [info]starkeymonster, 2006-07-06 10:35 pm UTC
(no subject) - [info]sennet, 2006-07-06 10:39 pm UTC
(no subject) - [info]llama_treats, 2006-07-07 01:52 am UTC
(no subject) - [info]skarrow, 2006-07-07 08:35 am UTC
(no subject) - [info]llama_treats, 2006-07-07 02:32 pm UTC
(no subject) - [info]skarrow, 2006-07-07 08:43 pm UTC
(no subject) - [info]ipomoea, 2006-07-06 10:52 pm UTC
(no subject) - [info]marciamarcia, 2006-07-07 12:14 am UTC
(no subject) - [info]llama_treats, 2006-07-07 01:48 am UTC
(no subject) - [info]selene_avis, 2006-07-13 06:13 am UTC

[info]wrongly_amused
2006-07-06 10:12 pm UTC (link)
The problem with this maybe isn't so much thinking on the company's part, but responsibility on the part of the advertisers who aren't sensitive social attitudes. Maybe the advertisement will be more appropriate in a couple decades, but for now, in a culture with lingering racial tensions, most people can't look at that sign and think "two women fighting." For now, they still see "a black woman" and "a white woman" and all the historical and social baggage that carries.

(Reply to this)(Thread)

(no subject) - [info]jat_sapphire, 2006-07-07 12:07 am UTC

[info]mael
2006-07-06 10:35 pm UTC (link)
Why should I be made to pay for the mistakes and blunders of my four fathers?

Because mpreg is a sin, child.

(Reply to this)(Thread)

(no subject) - [info]sennet, 2006-07-06 10:38 pm UTC
(no subject) - [info]miharu, 2006-07-06 11:13 pm UTC
(no subject) - [info]sprungtodrown, 2006-07-06 11:32 pm UTC
(no subject) - [info]heddychaa, 2006-07-07 11:38 am UTC
(no subject) - [info]vyazka, 2006-07-08 06:13 am UTC

[info]sennet
2006-07-06 10:38 pm UTC (link)
I don't think it's racist or offensive, exactly. But it's just... bizarre.

Sony's ad department has gone to Hell. Not that I care for Sony in the first place, but still.

(Reply to this)


[info]figgy
2006-07-06 10:49 pm UTC (link)
Engadget has one, but it's fairly tame.

(Reply to this)


[info]sepiamagpie
2006-07-06 10:53 pm UTC (link)
They should be making out. Then maybe I'd buy a psp.

(Reply to this)(Thread)

(no subject) - [info]aqua_blurr, 2006-07-06 11:07 pm UTC
(no subject) - [info]annabelle_lee, 2006-07-07 05:04 am UTC
(no subject) - [info]seiberwing, 2006-07-07 07:22 am UTC

[info]heddychaa
2006-07-06 10:56 pm UTC (link)
the continuing images put it a bit in perspective, honestly. the one ad on its own though is pretty offensive.

(Reply to this)


[info]gal_montag
2006-07-06 10:59 pm UTC (link)
[info]asianrevenge is a stupid douche. He's as much as said he doesn't like black people over in [info]interracial and he trolls all over the internets complaining about how the Negros are fucking up America.

Also, your link to [info]wtf_inc goes to [info]girl_gamers

(Reply to this)(Thread)

(no subject) - sharonapple, 2006-07-06 11:12 pm UTC
(no subject) - [info]usagivindaloo, 2006-07-07 04:09 am UTC

[info]arionhunter
2006-07-06 11:21 pm UTC (link)
I've been internet sleuthing, trying to find the presumably Dutch ad agency that created these ads. Sadly, Google is really not turning up any hot button links, and I cannot read/speak Dutch, so I'm having no luck tooling around the site.

Personally, I'd like to see what else these folks have done. It may not get much press in the Netherlands, I couldn't say, but outside people are certainly noticing. No matter the side on which one stands, this ad campaign is working in that the fan/media/et alia focus is not on sales figures, format acceptance/support, or peripheral quality, but the advertising methods. And if they, being Sony, keeps it there, they can avoid being forced into publicly acknowledging the many negative factors currently associated with the PSP. Same thing with the graffiti, risque UK ads, and "black" squirrels.

As such, I predict to see much of the same vein when the PS3 launches.

And heck, I could be totally wrong. I shall be shutting up now with the overeager analysis.

On the other hand, I have a feeling this will fly under the major American news outlets' radars, due to the fact it's not being released here.

And another note, in case the OP wants to include it. Despite what Digital Battle claims: Sony has, it seems, removed the original ads from its Dutch site, but has kept an inoffensive image from the same campaign up. In case it is also removed, I've SSed it to be safe.

(Reply to this)(Thread)

(no subject) - sharonapple, 2006-07-06 11:26 pm UTC
(no subject) - [info]arionhunter, 2006-07-06 11:37 pm UTC
(no subject) - [info]ecchaniz0r, 2006-07-07 06:11 pm UTC

[info]sprungtodrown
2006-07-06 11:41 pm UTC (link)
I really don't feel like reading through all the wank so I'll just ask:

Do people consider the one where the black woman is straddling the white woman racist also? Or is it just the one with the face grabbing?

(Reply to this)(Thread)

(no subject) - sharonapple, 2006-07-06 11:54 pm UTC
(no subject) - [info]usagivindaloo, 2006-07-07 04:10 am UTC
(no subject) - sharonapple, 2006-07-07 04:34 am UTC
(no subject) - [info]chikane, 2006-07-07 11:20 am UTC

iwanttobeasleep
2006-07-06 11:55 pm UTC (link)
. . .Does the white woman have a mullet?

(Reply to this)(Thread)

(no subject) - [info]out_bottle, 2006-07-07 12:13 am UTC
(no subject) - [info]moonjaguar, 2006-07-07 04:44 am UTC
Here's an icon I'll never use again - [info]out_bottle, 2006-07-07 04:58 am UTC

[info]semiotics
2006-07-07 12:09 am UTC (link)
More importantly, though -- why would anyone want a white PSP? White things get so much dirt and smudges all over them it's not even worth it, IMHO.

(Reply to this)(Thread)

(no subject) - [info]toph, 2006-07-07 12:39 am UTC
(no subject) - [info]semiotics, 2006-07-07 12:42 am UTC
(no subject) - sharonapple, 2006-07-07 12:44 am UTC
(no subject) - [info]chaoscheebs, 2006-07-07 06:08 am UTC
(no subject) - sharonapple, 2006-07-07 06:25 am UTC
(no subject) - [info]marsdragon, 2006-07-12 10:22 am UTC
(no subject) - [info]annabelle_lee, 2006-07-07 05:26 am UTC
(no subject) - [info]sharps, 2006-07-07 02:01 am UTC
(no subject) - [info]semiotics, 2006-07-07 02:54 am UTC
(no subject) - [info]mochibuni, 2006-07-07 04:04 am UTC
(no subject) - [info]the_crawford, 2006-07-07 04:14 am UTC

[info]ashenmote
2006-07-07 12:46 am UTC (link)
But at least she's not calling her Martha.

(Reply to this)(Thread)

(no subject) - [info]brown_betty, 2006-07-07 01:30 am UTC
(no subject) - [info]mcity, 2006-07-07 04:09 am UTC
(no subject) - [info]mouseybrown, 2006-07-07 11:38 am UTC
(no subject) - [info]mcity, 2006-07-07 03:40 pm UTC
(no subject) - [info]darthmaligna, 2006-07-07 07:23 pm UTC

[info]radiotrash
2006-07-07 01:01 am UTC (link)
Why are the two PSPs fighting anyway? How about instead of trying dominate one another they have a hot and steamy "yeah we both rock" make out session. (And thus dominate the male audience they are probably aiming for.)

And that's all I have to say on the matter because race wank makes me really sad.

(Reply to this)(Thread)

(no subject) - [info]kalika_maxwell, 2006-07-07 01:25 am UTC
(no subject) - [info]radiotrash, 2006-07-07 03:35 am UTC
(no subject) - [info]mcity, 2006-07-07 04:08 am UTC

[info]rotten_fish
2006-07-07 01:35 am UTC (link)
Should've used Spy vs. Spy.

(Reply to this)(Thread)

(no subject) - [info]gunshou, 2006-07-07 02:39 am UTC
(no subject) - [info]southerngaelic, 2006-07-07 10:51 am UTC
(no subject) - [info]moonjaguar, 2006-07-07 04:45 am UTC
(no subject) - [info]ashenmote, 2006-07-07 05:09 am UTC
(no subject) - [info]elle, 2006-07-07 06:50 am UTC

[info]female_fanboy
2006-07-07 01:57 am UTC (link)
Racism aside, the third ad in the Girl_gamer response is just absolutely stupid on a marketing level. Yep, convince people to by the new white PSP by telling them the black one is better anyways. Totally makes sense.

Someone should really fire Sony's publicist

(Reply to this)(Thread)

(no subject) - [info]raane, 2006-07-07 07:19 am UTC
(no subject) - iwanttobeasleep, 2006-07-08 02:48 am UTC

[info]exdee
2006-07-07 02:21 am UTC (link)
To me it just looks like the beginning of a porno, with much better production values.

*ducks*

Yes. I see sex everywhere. I am twelve.

(19, really. TOS and all)

(Reply to this)(Thread)

(no subject) - pink_lightning, 2006-07-07 02:36 am UTC
(no subject) - [info]seiberwing, 2006-07-07 07:27 am UTC
(no subject) - [info]saffron, 2006-07-07 01:35 pm UTC

[info]mcity
2006-07-07 03:18 am UTC (link)
And the wank over the wank on Stupid_free. You need that.

/uses semi-relevant icon

(Reply to this)(Thread)

(no subject) - sharonapple, 2006-07-07 03:25 am UTC
(no subject) - [info]mcity, 2006-07-07 04:03 am UTC
Belay that. - [info]mcity, 2006-07-07 03:25 am UTC

[info]figgy
2006-07-07 03:28 am UTC (link)
This comment? Owns.

(Reply to this)(Thread)

(no subject) - [info]mindset, 2006-07-07 04:08 am UTC
(no subject) - [info]metrocowboy, 2006-07-07 05:23 am UTC
(no subject) - [info]figgy, 2006-07-07 05:39 am UTC


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