I just... I think I'll just leave these here:

Waterstones, the bookshop, has dropped the apostrophe in its trading name and logo, sparking outrage among some of its customers.

"It's just plain wrong", said John Richards, chairman of the Apostrophe Protection Society

(Tried going meta by putting "Apostrophe's:" in the subject, but I think that was just too evil for the mods.)