Ooh, it's publisher wank!
A small, cute ickle baby wank for your Tuesday. It seems ironic that there would be wank about erotic romance, doesn't it? But there is.
Naturally, many Elloras Cave authors leap in to defend themselves. The amusing thing is that now there's a sequel to this wank, which has not reached wankiness in itself, but the day is still young.
Edited because I accidentally snipped a bit of the original anonymous wank out of the link.