All links SFW.
In apology for having to eat my hat, I present you this piece of work.

There was a meme that went around LJ. It measured your "coolness" factor, among other things.

The creator of the meme decided that it was too good an opportunity to pass up, and used it for unscrupulous purposes goatse.

People are unhappy, to say the least.

Edit: I should add that as of right now (1:38 AM EST), the post is still safe for work. I can't guarantee where the links in it might lead you to, though.