Wait... isn't this the London logo that won originally? Not the burning pink monstrosity...

That london logo actually has all those elements they are now trying to say are "bad" and the new logo not having those are what's great. I find that ironic. My bet is they made their nifty logo and realized upon winning it would be a bitch to replicate on everything they need to. That's my theory on the matter.

Anyhow... I don't like it all that much. And where are the olympic rings? How can you have an olympic logo without the rings? Then all you are left with is a year and city. I'd want my olympics merchandise to have the rings since I'm there for the olympics not London. >_>;

Is anyone else really hating the font they used for "London"? It makes me twitch even worse than the colors do. Whoever designed this thing should seriously refund london their money. It's obvious they didn't put much effort into it. I refuse to believe this logo took almost a year to create and needed that amount of money. It sucks. And the Pink one is the worst of all of them.