They at least should have used the Olympic colors. Having everything pink makes it all run together. When I first saw it, it took me a few seconds to realize it said 2012 and then I had to explain it to the rest of my family (which isn't an easy task with an aunt who can barely hear and refuses to get hearing aids).

Congrats London! In 2012 you're going to be the laughing stock of the world when everyone gets to stare at that ugly logo every day for two weeks!