Current mood:	mmm...bento
Entry tags:	food

All over plastic lunch boxes
Every time I think I've seen it all, I see something new and stranger.

Over on bentolunch ss_biggie makes a post about how one of their members, thejenn1, has been selling bento lunch boxes from her website bentoyum. The fact that she is both a small business owner and writing articles about her viral marketing makes her...something. I don't know what. This sends the community into an uproar of scandal as people are not happy that she didn't tell them she was in business to make money.

thejenn1 posts in her defense and it snowballs from there. Sockpuppeting accusations, social experiments, just JELUS, and general outrage over if her being a business even makes a difference.

Sit back, pull up some sushi. Kinda small, but tasty, lulz.

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amberwaves
2007-06-23 02:46 am UTC (link)

Bento is pretty much an encapsulation of the Japanese mindset-- even the most practical of items (food) must be aesthetically appealing, logically approached, and efficiently enacted. With bento, you are striving for a balance of colors, flavors, textures, and nutrition. You're trying to make it feed the eye as well as the mouth.

As a Western person, I love bento not only because it's cute and pretty, but because it helps with portion control, and having gone to all that work makes me less likely to run out for McDonald's when I get peckish. Plus, it's a pretty harmless and reasonably inexpensive hobby, considering some that people have :)

I'm a member of

bentolunch and I do not get the uproar over all this. [shakes head]

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