From the actual article:

A little more than a week ago, the Osceola County School District decided to implement school uniforms. Since then, he says parents have complained saying they can’t afford the new clothing. He disagreed with parents and fired off an email to them saying:

"Everyone can afford Wal-Mart and if they cant they need to think about turning of their cable TV or stop buying alcohol or cigarettes and spend their money on their children."

Oof. I don't find that attitude "heroic", personally.