Well, some Internet n00bs just got their first lesson in Not Feeding The Trolls. I've got to give it to wiseobjective: he's really good at trolling. It's a privilege to watch a master in action. He's almost toying with them, almost giving in, then bringing a new dimension to the action when least expected. wiseobjective is like the Tiger Woods of trolling.

And, oh, yeah, "World's Greatest Athlete" is the traditional accolade for the winner of the decathlon, just like "World's Fastest Man" is reserved for the winner of the 100m. So its initial use in the ad was acceptable and not hyperbole.