Whole new levels of batshit...
Not wank in the traditional sense, but c'mon. It's PETA. They're wanky all by themselves, often without even trying. Their newest not-so-new campaign? Save the Sea Kittens!

That's right. Sea kittens.

What, you ask, is a sea kitten? Just look at your local fish market, and you can find all sorts of cruelly butchered sea kittens! Trout kittens and sole kittens and cod kittens and haddock kittens.

Yup. This batshit is to make us feel like horrible, horrible people for killing fish by calling them kittens, because what sort of monster would kill and eat a kitten?!

The site really speaks for itself, complete with a form letter to send to your congressperson, a "dress up your kitten" game, and that old PETA standby, the rather graphic, overblown "children's story" that turns animals into neuroscientists (I'm not kidding) and humans into murderers.

Personally, I enjoy my sea kittens battered and fried and served with British chips. Mmm, sea kittens and chips...

Edit: My bad, it's not new to some people.