I used to work in a place that was mentioned in a small local newspaper, and we had a big copy of the article out in the front window. One day a very confused lady walked in asking about her subscription, and we had to explain that no, we were not the newspaper.

Then again in all honesty I have to confess I google "House" every time I want to see if there's a new House episode that week. But I make sure I have the right site.