It's a case of the left hand having no fucking clue as to what the right hand was doing.

As I understand it, the marketing teams were trying to make the Viacom videos go viral. Now, people are savy, so if the channel had Viacom's official seal of approval posted for all to see they wouldn't have gotten the attention they wanted. So the marketing team were sending out people to internet cafes to set up dummy account to post videos. Unfortunately (or fortunately for us lovers of lulz) they didn't see fit to inform the lawyers WTF they were doing and which channels were legit. So they got the take-down notices.

And then the VP gets made at Youtube for doing what Viacom's lawyers ask them to do. And I laugh and laugh and laugh.