I am still amazed that Volvo did not get in on official product placement until the second movie. That's why Edward's suddenly driving a mom car, because that's the one they wanted to use New Moon to promote. (Even though it was "the wrong color" and the fandom had a minor meltdown. I think Chris Weitz ended up apologizing. I wonder if there was ever a petition about it?) With a "whatdrivesedward.com" website and everything.

Now, Stieg Larsson's publisher--if they don't have a deal with Apple and whatever pizza it is that Lisbeth always eats, they should.