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Apostrophes: Serious Business

I just... I think I'll just leave these here:

Waterstones, the bookshop, has dropped the apostrophe in its trading name and logo, sparking outrage among some of its customers.

"It's just plain wrong", said John Richards, chairman of the Apostrophe Protection Society

(Tried going meta by putting "Apostrophe's:" in the subject, but I think that was just too evil for the mods.)

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	kitt_in_socks 2012-01-15 12:24 am UTC (link)
	That name is just baffling, especially for a furniture store. (Reply to this)(Parent)(Thread)

	sandglass 2012-01-15 01:01 am UTC (link)
	It really, really is. I was first told that they had a contest for people to use the initials P.M. in a new way, but when I went looking for confirmation it said it's accidental which makes it all the more weird. They wanted a name to dispell the idea that they only sold bedroom stuff, which I guess is what they got, kind of. (Reply to this)(Parent)(Thread)

	ekaterinv 2012-01-15 01:38 am UTC (link)
	Now they sound like one of those stores that sells knick-knacks, jewelry, cards, and etc. I love those stores. I would be disappointed when I walked into Penny Mustard and saw couches instead. (Reply to this)(Parent)

	full_metal_ox 2012-01-17 10:27 pm UTC (link)
	Am I the only one to whom "Penny Mustard" sounds like a swinging 60's espionage-a-go-go heroine? (Reply to this)(Parent)

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