The first comment in this thread briefly gave me the impression that the artist was merely another content aggregator ("copying whatever is highly ranked in search engines"), but that may just be my poor reading comprehension. Now that it's been established that Oatmeal does produce original content (even if it's pandering crap, in some people's opinion), yeah, not cool.

(Which is much different from the chuckle I get when, e.g., one plagiarizer is stolen from in turn, and cries foul.)