Oh, they aren't just pink or purple. They have swirly designs all along the length of the pens. There's actually TV commercials for this pen, with a live-action BIC mascot who 'saves the day' and everything. When I first saw it, I literally head-desked.

There is a certain amount of awe going on with me though. It's been a while since I saw a corporation do a full-sprint-into-full-body-faceplant-onto-granite quite like this.