Yeah, the issue isn't the color itself, but the fact that if something comes out in pink it's inevitably, "For women!" either openly or subtextually. If marketers want to make something non-gendered appeal to women, they make it pink--rather than not marketing it in misogynistic ways, looking into what women want out of the product, etc.

I think there's also a small part of a lot of women who still aren't over rebelling against pink from childhood. No other color really gets that push.