I remember talking to a guy who said in his family Tab (is that even still around?) was called "Ladies Soda." So when he was a kid one day he walked down to the store for the family and asked for some, and the store owner had no idea what he was talking about.

Unfortunately I think this guy really did think diet drinks were a woman thing and I don't think I can entirely blame the Coke company in his case. His wife also once took my real booze away and tried to give me something flavored. But I digress even further.