With me, it's not my personal rebellion against pink, but rather my disgust at seeing an incredible increase in gendered children's toys, nicely colour-coded in pink and blue. I took a look at my country's Amazon recently to buy something for a child in my family, and they had pages "for girls" and "for boys". And the content is not merely colour-coded, but rather separated by what girls and boys are supposed to do. All the girl things were pink with princesses and unicorns and fairies and magic. Toys that had to do with crafts involving tools, or science experimentation sets, were clearly colour-coded for boys, had boys on the box, and was found in the boys' section.

I feel as if this has actually gotten worse since I was a child, and what really horrifies me is that so many parents seem to buy it without any question, by putting their children into these boxes before they can even show a preference for anything.