And the comments keep coming. Like this one:

I cannot say how many times a male friend or coworker has interrupted a cordial conversation with some exclamation related to his pen size! "It's so big!" most will boast. A few more modest (and close) male friends will confide their concern that their pens are just "too small for a woman to appreciate." Often, men will seek a woman's council on such matters, asking "Do women prefer a pen of greater length or greater girth? Or do they prefer both?" Once, a fellow I admired was even so concerned with the adequacy of his pen, he wasn't sure any woman would want to write with it at all. The discovery of inadequate pen size can be devastating to men, but equally so to women.

Well, this pen settles the issue once and for all! While some pens are excessively (and dare I say, dangerously) long or too short to be of any use, this pen is just the right length. It is not too thick for a woman to clasp one-handed, nor too thin as to slip out of her grip. Like Goldilocks, this pen is just right! Writing can be universally pleasurable to women thanks to BIC.

Now men everywhere will have a universal standard to measure their pens! Thank you BIC, for knowing exactly what's best "for her" writing pleasure.