Thank you thank you thank you both
I've just been using Manic Panic because it's easy to find and their Hot Hot Pink works so well on me. But it's a real bitch dying it every two weeks, bleaching my roots every other time. (Not to mention the damage that routine is doing to my hair!) Something in a very similar shade that lasts? Worth its weight in gold to me right now. I'm googling stores as we speak.

I have absolutely zero problem committing to the color - at some point it's been fully integrated into my self-image. I can't picture going back to my old strawberry blonde.