This is admittedly a personal eccentricity of mine: whenever presented with the combination of boredom and catalogs, I have a tendency to try to make out the titles of the books on display in furniture and home decor advertisements--what are folks reading in the IKEAverse? Most often, the answer will be best-sellers and big glossy coffee-table cookbooks and travel books; I'd kill to see something like Uncle John's Bathroom Reader, Real Ultimate Power, or the Necronomicon turn up in an IKEAland bookcase.