Someone at EA Better Be Fired for This...
From Ars Technica:

EA puts sexual bounty on the heads of its own booth babes

EA is running a contest related to its upcoming Dante's Inferno, and it's encouraging Comic-Con attendees to "commit an act of lust" with booth babes and take a picture. (NB: According to the official rules, it's "any costumed spokesperson at or outside Comic-Con," and the picture is the "act of lust" in question. Not that this makes it any better.)

Contestants could win "dinner and a sinful night with two hot girls, a limo service, paparazzi and a chest full of booty."

The booth babes at Comic-Con--or any convention--are already being objectified...they really did not need this on top of it. I expect lawsuits. I hope for lawsuits. Big ones, that take EA to the cleaners.

Thankfully, the comments at Ars Technica are not generally full of fail. Oh, there are a few real princes--mostly, variations on "it just means taking pictures, it's not that bad" or "they knew the job was dangerous when they took it"; a few are worse--but many commenters are as disgusted with EA as I am.