My thoughts on academics trying to survey fandom aside, the last parts of this survey are really incoherent. How can you tell how "creative" someone is by the stories? Does it matter whether a fan's work is popular or not, or whether the creator picks the fan to work on their show/whatever when judging creativity? What the heck is "fair"? What is the author of the survey really asking about?
How our views of creativity change depending on how financially successful a show is? How our thoughts on creativity change based on whether a fanfic writer/whatever is "recognized" by the original creator? What the heck is creativity anyway? Creativity, IMHO, is dependent on the work itself, and how original it is.
As for fairness, I have no idea what that means. Fair to who?